A few days after the stunning blog post that ruck posted on the C2M blog earlier this week quite a stir has occurred in the Affiliate marketing world.   Shortly after that post was created a thread over at WickedFire was created and after  about 20 minutes was suddenly deleted as was the blog post on the Convert2Media site.

It was very strange that this happened so quickly and so closely together.  So as the day progressed a new post was created on WickedFire and bits of the truth began to filter out.    It turns out that Ruck must have started second guessing his choices and had Moderator privileges at WickedFire and had deleted the orginal thread.   The owner of Wickedfire decided to step in and shake things up by removing those moderator privileges as well of another very popular moderator and introduce 2 brand new mods (EWA’s eccentric leader Ryan Eagle and another powerhouse Eleah Portillo) to the mix.

It will be interesting to watch what happens with Convert2Media after the big ownership shakeup.   This kind of thing has happened many times in the Affiliate Marketing world and many of those companies fell by the wayside.  We wish the best of luck to the C2M team and hope the can make it through it and maintain their A+ network.   Ruck is a true powerhouse and will surely land on his feet

So the cover up has begun.  Ruck from Convert2Media or C2M posted the following article on the C2M blog overnight, dont bother clicking the link as its already been taken down.  Some of the major marketing forums had threads started by its members wondering whats happening over at Convert2Media but many of these have already been censored.    I understand why C2M would want to take down the post so they can protect themselves from a mass exodus from their publishers and advertisers.   But to have places like WickedFire censor and remove the threads really calls into question the integrity of the site.   Publishers have a right to know when a network is falling apart (especially when the network announces it themselves).   The article below is posted in its entirety as found on the C2M blog earlier today.

In a turning change of events, I’m disappointed  to say that the actions of my partners Steve Howe and Michael Durham have now  caused a turn of  events  that will not allow Ryan Gray an affiliate manager of Convert2Media and myself Ralph Ruckman, the current  Chief Executive Officer of the Convert2Media Affiliate Network to no longer be able to participate in the daily operations  of the Convert2Media Affiliate Network.

It’s unfortunate that yesterday during the last day of the Affiliate  Summit East tradeshow  a private meeting was held between the current  COO Steve Howe, the current CFO Michael Durham and the current CEO Ralph  Ruckman whereas I stated and  held a discussion to potentially plan an exit from the Convert2Media Affiliate Network. As with a lot of Networks in this Industry over the last  year, I felt that the company was not only being mismanaged from a Corporate point of view but the network had become something I no longer wished to have daily involvement with.

In true immature fashion, I waited throughout the night for a “lockout” which is typically Steve Howe’s idea of ending business on a level of maturity that can only be compared to that of an infant and that is exactly what has happened. Where we go from  here, well, unfortunately  with a deliberate piercing of the corporate veil, I believe that the advertisers, affiliates and staff of C2M will face intense scrutiny publically on the actions of just a couple.

I personally have worked long and hard alongside my partners  and  staff of C2M to build one of the most solid Affiliate Networks  in the Industry and after trying to bring the situation privately to my partners at first to avoid any miscommunication and drama, it has now come to this without warning.

I promise to do everything in my power to restore the reputation of the C2M network, however  apparently until legal counsel is notified and now gets involved, I would like everyone to know that this is the  current situation.

To the  many good years we experienced – Ruck Convert2Media

A screen shot of the article prior to being removed from the C2M blog.

C2M blog before removing Rucks post

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Google dominates mobile advertising, with a market share of 59 percent of total spending, including search and display advertising, followed by Apple with 8.4 percent and the media at 6.8 Goals by percent, according to IDC.

When it comes to mobile Internet advertising sceen, Google is off toa huge head starrt compared to  Apple’s first with a market share of 19 percent and independent ad network Media Millennium comes second with 15 percent. Google dominates mobile search advertising, with a market share of ad revenue from 91.4 percent.

“The key finding is that the market grew very fast this year, by about 146 percent, which was much faster than we thought and we also think that next year will see nearly $ 2 billion for online advertising mobile “said Karsten Weide, research vice president of digital media and entertainment at IDC, Framingham, MA. The second key is to find the majority of which become search advertising, “he said.” Show was bigger than the search and now we find that this is no longer true. In the mobile screen, the market is more fragmented.

“A lot of mobile Internet traffic comes from people looking for things on the fly so we expect mobile search to grow. We believe the only company that will do well, because that is Google. We also believe that Google will surpass Apple in market share of mobile screens. ”

Google to beat Apple?
Mr. Weide said he expects more devices Android devices will be sold to Apple in the coming years.

More mobile devices mean more market share. More market share means more inventory for ads. More inventory means more impressions, which means more revenue.

Google will surpass Apple in mobile display advertising, Mr. Weide said.Total U.S. mobile spending on online advertising for 2010, including search and display advertising, will be an estimated $ 877.2 million, up 138.3 percent over the past 368 million U.S. dollars in 2009, according to IDC.

Brand and marketing implications, For brands and marketers seeking participation in mobile search advertising, Google is the company to go with.

“You might want to go to Google and not the smaller players like Microsoft and Yahoo, as they have the traffic volume needed for a successful search campaign,” said Mr. Weide.

“On the screen, if you are a seller who wants to go to someone who has access to all the major networks,” he said.

Mr. Weide said businesses should go with Google instead of Apple when it comes to mobile graphical advertising.

AdMob of Google ads on both iPhone and Android devices, ensuring the reach and impressions.
For sellers that go with Apple, all they get is from Apple and neglect the other half of the market.

2011 growth
Whether Google or Apple, one thing is certain. Mobile advertising is growing by leaps and bounds.

This announcement moving year was approximately 3 percent of the sellers of the total advertising budgets online, IDC. In 2011, this number is expected to grow by 5 percent.

The reason for growth is advertisers are following the eyeballs. There is much activity on the mobile Web and publishers finally understand that it is an effective marketing channel.

In addition, the mobile phone is a personal device. We allow the advertisement in-your-face. The ads are more personal than the PC.

Another reason for the expected growth in mobile advertising budgets in 2011 is for sellers is the results and effectiveness of a channel. Mobile is starting to make a name for itself with ads that they see great results.

“Sellers love the new, cool and sexy and want to ride the wave cold,” said Mr. Weide. The last reason is that budgets will increase mobile realize that mobile advertising is great.

“We hope there will be more mobile Internet traffic to the desktop, ie mobile screen mobile search and exceed their PC counterparts,” he said. “I am very skeptical about rich media, because although the phone screens are already so congested.

“The video is great, but I see no other rich media to be great because AT & T has pulled the plug on unlimited data plans. I hope other companies will follow and when they do, it will be very difficult to use applications and depend on a large amount of data. location based advertising will be more successful. ”

Final take
Both Apple and encourage innovation platforms for Google, but in a different way. Here’s Bloomberg’s take on the feud Google, Apple, following the resignation of Eric Schmidt to Apple’s board.

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